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Richfield Financial Services · BSE 539435
Data as of
4 Jun 2026 · 12 dashboards
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Branch Performance

63 branches · target vs actual · traffic light · drill
63 branches
Branches
63
52 reporting AUM
Total AUM
80.83Cr
Latest month
Green traffic light
On track
1
≥60% achievement · 2% of total
Red traffic light
Critical
44
<30% achievement · 11 inactive
Branch status
63 branches
AUM by region
Total per region
Performance vs AUM
Bubble size = total yield. Quadrants show stars vs dogs.
🟢 Stars (high perf, large)🔵 Question marks (high perf, small)🟠 Cash cows (low perf, large)🔴 Dogs (low perf, small)
Branch age vs performance
Do older branches perform better?
≤1yr: 10% avg (30 branches)1–3yr: -24% avg (18 branches)3yr+: -194% avg (5 branches)
Top 10 by achievement
Overall %
Bottom 10 by achievement
Overall %
Type to search · click any column to sort · click a row for branch detail
63 rows
RankBranchRegionAUM (Cr)Gold (Cr)MFN (Cr)Yield (Cr)Target (Cr)Achv %
13KOLLAM-PALLIMUKKUSOUTH KERALA₹2.30₹2.27N.A₹0.01₹0.01-8.8%
12KUNNAMANGALAMNORTH KERALA₹1.27₹1.15N.A₹0.01₹0.013.6%
11OCHIRASOUTH KERALA₹3.31₹3.30N.A₹0.02₹0.014.0%
10ELAMAKKARANORTH KERALA₹1.56₹1.36N.A₹0.01₹0.019.9%
9KANJIKUZHYNORTH KERALA₹1.26₹1.12N.A₹0.01₹0.0110.3%
8THIRUVAMBADYSOUTH KERALA₹4.55₹4.42N.A₹0.02₹0.0117.3%
7NILAMBURNORTH KERALA₹2.05₹1.82N.A₹0.01₹0.0117.7%
6ENGAPUZHANORTH KERALA₹2.61₹2.30N.A₹0.01₹0.0121.9%
5KUTTIADYNORTH KERALA₹1.50₹1.36N.A₹0.01₹0.0123.7%
4CHALAISOUTH KERALA₹3.38₹3.20N.A₹0.02₹0.0117.6%
3KALPETTANORTH KERALA₹3.26₹3.18N.A₹0.02₹0.0131.9%
2PONNURUNNINORTH KERALA₹6.67₹3.04N.A₹0.03₹0.0136.5%
1MANNANCHERRYSOUTH KERALA₹3.36₹3.30N.A₹0.02₹0.0146.0%
PL-RAMANATTUKARACALICUT₹3.19N.A₹3.19₹0.04₹0.02-235.6%
PL-BALUSSERYCALICUT₹3.14N.A₹3.14₹0.03₹0.02-292.1%
PL-KUTTIYADICALICUT₹2.53N.A₹2.53₹0.03₹0.02-194.7%
KATTAKADASOUTH KERALA₹2.22₹2.15N.A₹0.01₹0.011.0%
PL-PERAMBRACALICUT₹2.20N.A₹2.20₹0.03₹0.02-161.9%
POOJAPURASOUTH KERALA₹2.20₹2.16N.A₹0.01₹0.01-1.9%
PL-ENGAPUZHACALICUT₹1.98N.A₹1.98₹0.02₹0.02-152.7%
PL-KALLADIKODECALICUT₹1.92N.A₹1.92₹0.02₹0.02-143.0%
PL-KODUVALLYCALICUT₹1.74N.A₹1.74₹0.02₹0.02-160.9%
PL-AMBALLURTHRISSUR₹1.68N.A₹1.68₹0.02₹0.02-118.5%
MUNESHWARA NAGARROI₹1.54₹1.54N.A₹0.01₹0.01-7.1%
POONAMALLEROI₹1.48₹1.40N.A₹0.01₹0.010.5%
PL-KUNNAMKULAMTHRISSUR₹1.23N.A₹1.23₹0.02₹0.0166.7%
KENGERI UPANAGARAROI₹1.19₹1.19N.A₹0.01₹0.01-1.0%
PETTA-TRIPUNITHURANORTH KERALA₹1.15₹0.53N.A₹0.00₹0.017.7%
PL-THATHAMANGALAMTHRISSUR₹1.14N.A₹1.14₹0.02₹0.0148.9%
BABUSAPALYAROI₹1.07₹1.07N.A₹0.01₹0.018.6%
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⚠ Low performers
44 branches below 30% achievement. Schedule review calls with the bottom 3. Check: (1) Is the benchmark realistic? (2) Are resources adequate? (3) Are there local market headwinds?
✓ Top performers
10 branches above 60% achievement. Study best practices from the top 5. Can their approach (product mix, follow-up cadence, marketing) be replicated across the rest of the portfolio?
⚡ Inactive branches
11 branches with zero AUM. Confirm status, recently opened (ramping up), or closed/merged. If ramping: assign 90-day AUM targets. If closed: remove from active branch count.
ℹ Focus
Total AUM: 81 Cr across 63 branches. The top 10 by achievement can serve as blueprint for the rest. Schedule monthly branch-head reviews.