⚠ Low performers
44 branches below 30% achievement. Schedule review calls with the bottom 3. Check: (1) Is the benchmark realistic? (2) Are resources adequate? (3) Are there local market headwinds?
✓ Top performers
10 branches above 60% achievement. Study best practices from the top 5. Can their approach (product mix, follow-up cadence, marketing) be replicated across the rest of the portfolio?
⚡ Inactive branches
11 branches with zero AUM. Confirm status, recently opened (ramping up), or closed/merged. If ramping: assign 90-day AUM targets. If closed: remove from active branch count.
ℹ Focus
Total AUM: ₹81 Cr across 63 branches. The top 10 by achievement can serve as blueprint for the rest. Schedule monthly branch-head reviews.